The Five Tracks
Five Talks. Zero PR Filter.
Every track is built from scar tissue, not slides. Choose the one that fits the room. Each can be delivered as a 30 minute keynote, a 60 minute extended talk, or a half day workshop with the leadership team.
Track 01
Broke Teaches You What Rich Forgets
The signature keynote. Two bankruptcies. A truck. A patent. A comeback.
Most success talks start at the win. Mine starts in a parking lot in Ogden with a $1,400 truck and a kid who needed dinner. The story of how desperation became the design constraint that produced Murphy Door at nearly $50M, 200,000+ installs, and a $60M-per-year combined portfolio.
- Why optionality kills founders faster than failure
- The 90 day cash discipline that pulled me out of bankruptcy twice
- How to turn your worst chapter into a moat competitors cannot copy
30 min60 minWorkshop
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Track 02
The Partnership Field Manual
100 must-asks before you share the equity. The hard lessons from Founder Fallout.
Most founders die from partnership, not the market. This talk is the field manual I wish I had: the 100 questions every founder must ask before they sign, the five trip-wires that always show up in year three, and the exact operating agreements that have saved my companies and ended others.
- The five clauses that make or break every operating agreement
- How to spot a co-founder mismatch in week one, not year three
- The buyout architecture that protects the company before you need it
60 minWorkshopFounder Roundtable
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Track 03
Made in America, Built to Outlast
The case for hard goods, real factories, and manufacturing as a moat.
Software ate the world. Then the world ran out of stuff. The blueprint for building a profitable American manufacturing business in 2026, the supply chain math that actually works, and why the next ten years will reward founders who can pour concrete and bend steel, not just ship code.
- Two factory floors, two states: how Ogden and Lexington each pull weight
- The unit economics that make American manufacturing competitive again
- Vertical integration as defense, not just margin
30 min60 minIndustry Keynote
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Track 04
One Operator, Twelve Companies
How to actually run a portfolio without burning the team or yourself.
Every founder gets sold the multi-company dream. Most of them die from it. The operating system I run across 12 companies in manufacturing, software, real estate, and health, plus the four meetings, three dashboards, and one rule that keep the portfolio compounding instead of collapsing.
- The portfolio cadence: what gets attention in 15, 60, and 90 day cycles
- How to hire a number two who actually scales with you
- The kill criteria that decide when a company gets fed and when it gets cut
60 minWorkshopCEO Forum
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Track 05
Discipline. Faith. Freedom. Legacy.
The four pillars I bet my life on. The personal keynote.
Sixteen years on the engine as a firefighter. Two bankruptcies. A wife, kids, and a portfolio I would not trade for anything. The personal operating system that kept me sober, married, and dangerous, even when the business was burning. For teams, conferences, and faith based events.
- Why discipline is the only competitive advantage that compounds
- Faith as a stress test, not a slogan
- What I am actually building, and why legacy starts at the dinner table
30 min60 minFaith / Family Event
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