The Podcast
Jeremy Barker
90 Proof Wisdom
Long-form, no-bullshit conversations with founders, athletes, and operators who built something real, lost it, and built it again. Recorded from the Bourbon Room. Ten featured episodes below plus the full archive. The complete catalog lives on YouTube @JeremyGBarker.
Hosted by Jeremy Barker. Seventeen American companies. 200,000+ orders shipped. Utah Business CEO of the Year 2026.
Viral Shorts
The Clips That Traveled
Cut from the long-form interviews. Over 17 million views on the top one alone. Tap to play any of them.
The Top Ten
Ten Featured Episodes
The ten most-watched conversations. Firefighter culture, Special Forces resilience, Murphy Door origin, mental health, and the money side of every one of them.
The Full Archive
Every Other Episode
The rest of the catalog. Complete back catalog on YouTube @JeremyGBarker.
On the Other Side of the Mic
Where Jeremy Guests
Recent conversations where Jeremy sat in the guest chair. Bankruptcy, Murphy Door, and the road back.
Want a seat in the Bourbon Room?
If you have built something real, lost something real, or have a story most people are too polished to tell, we want you on the show. No PR teams. No ghost-written talking points. Just the truth at 90 proof.