The Writing Hub
Essays from the desk, not the podium.
Long-form pieces on founders, partnerships, Murphy Door, and the honest work of building. New pieces published as I finish them.
Founder Fallout
Why I wrote Founder Fallout
The real reason I wrote Founder Fallout, told straight. Four partnerships, two ambushes, and one hundred questions I wish someone had put in front of me.
Founder Fallout
What really happens when a founder goes broke
Bankruptcy, from the inside. Two of my companies went under before I built Murphy Door. Here is what nobody tells you about losing everything and what it feels like on the other side.
Murphy Door
How Murphy Door actually started
The real origin of Murphy Door. A five-seat theater room in my basement in 2012, a cheap door I could not stand, and the idea that grew into 200,000 hidden doors shipped.
Playbook
What I do when a business is failing (the exact sequence)
The exact 30/60/90 day playbook I run when a business is failing. Cash first, then people, then product. Two bankruptcies taught me this. Seventeen companies later, it still holds.
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