Book Jeremy
The 90 Proof Wisdom Bourbon Room Set by JGB. etched 90 PROOF WISDOM rocks glass with JGB shield, Glencairn whiskey tasting glass with 90 Proof W mark, matte-black JGB ceramic-coated butane lighter, matte-black 90 Proof Wisdom Podcast ashtray, and JGB-banded long-filler cigar staged on dark walnut against the 90 Proof Wisdom bar wall. American flag, firefighter turnout coat, etched WISDOM and SUCCESS & FAILURE bourbon-barrel signs, and the QUITTERS NEVER WIN, WINNERS NEVER QUIT manifesto plaque.

The Collection

Discipline. Faith.
Freedom. Legacy.

Crafted for the mindset. Designed for the grind.

Shop Apparel Bourbon Room Objects

Hoodies $85. Founder Fallout $24.99. Signed copies from $145.

As Seen On· Inc. 5000 (7x)· Utah Business CEO of the Year 2026· EY 2024 Mountain West Finalist· NAHB Best of IBS 2022· Fortune· HGTV
Premium Weight
Soft Fleece Interior
Structured Fit
Designed With Intent
American Made Values

The Standard

Rugged. Refined.
Hand-Built to Outlast You.

14oz heavyweight loopback fleece, ringspun combed cotton, garment-dyed and enzyme-washed, sewn in the USA · lead crystal glassware, hand-etched · solid brass / ceramic-coated lighters with butane refill valve · long-filler premium cigars from a single licensed roller. This is the hand-tuned, upgraded version of the rugged category. Taran Tactical, not Glock; Filson Mackinaw, not Hanes; Tecovas, not off-the-rack. If it doesn't last, we don't ship it.

Live Drop · Bourbon Room Collection · ·

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The Collections

Quoted T’s by Jeremy Barker. Confidence Is Earned, Not Inherited. Black short-sleeve unisex tee with gold and white print and JGB sleeve logo. From the Quoted T’s collection of 16 mindset tees at $50 each
16 SKUs · $50 each

Quoted T’s

Mindset apparel for founders, operators, and sales pros.

 90 Proof Wisdom podcast studio merch. etched rocks glass, brass coaster, signed Jeremy Barker memorabilia from the Bourbon Room set90 Proof Wisdom seal featured on the Jeremy Barker website
Podcast Line

90 Proof Wisdom

Merch for the show. Real conversations, worn loud.

 Bourbon Room Hoodie by JGB. 90 Proof Wisdom Capsule. Five Colorways. Preorder $85 at shop.jeremybarker.com.
Five Colorways · $85

The Bourbon Room Hoodie

90 Proof Wisdom Capsule. Distilled in wisdom. Worn in discipline.

 Bourbon Room Rocks Glasses Set of 2 by JGB Collection. Made to order at shop.jeremybarker.com
Bourbon Room · Made to Order

The Bar Cart

Rocks Glasses (Set of 2) · Ashtray · JGB Cigar Lighter. Ships same day from our fulfillment warehouse.
Founder Fallout book by Jeremy G. Barker. 100 Must-Asks Before You Share The Equity. On Sale
The Book · Two Editions

Founder Fallout

100 Must-Asks Before You Share The Equity. The partnership failures field manual.

Standard $24.99 (was $29.99) Signed by Author $145

Bourbon Room · Limited Release No. 001

Distilled in Wisdom.
Worn in Discipline.

  1. Bourbon Black Hoodie. Bourbon Room Capsule 001. $85 preorder.

    Bourbon Black

    No. 001 Neat. Classic. Timeless. Straight Up. $85
  2. Barrel Charcoal Hoodie. Bourbon Room Capsule 001. $85 preorder.

    Barrel Charcoal

    No. 002 Smoked Old Fashioned. Smoked. Layered. Deliberate. $85
  3. Aged Oak Hoodie. Bourbon Room Capsule 001. $85 preorder.

    Aged Oak

    No. 003 Manhattan. Earned. Patient. Built to age. $85
  4. Bourbon Cream Hoodie. Bourbon Room Capsule 001. $85 preorder.

    Bourbon Cream

    No. 004 Milk Punch. Soft finish. Sharp edge. $85
  5. Whiskey Wash Hoodie. Bourbon Room Capsule 001. $85 preorder.

    Whiskey Wash

    No. 005 Whiskey Sour. Worn in. Broken in. Yours. $85

Five colorways · Capsule No. 001 to 005 · Limited drop · No restocks

The Lineup

Bestsellers

All apparel on shop.jeremybarker.com →

Mindset Apparel

Quoted T’s

Shop all 16 on shop.jeremybarker.com →

One operating system, one quote at a time. Built for founders, operators, and sales pros who do not need a pep talk. $50 each.

Field-Tested

Worn by Jeremy

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Every piece ships same day from our fulfillment warehouse. One-piece flow, made to order, made in America.