The Collection
Discipline. Faith.
Freedom. Legacy.
Crafted for the mindset. Designed for the grind.
Hoodies $85. Founder Fallout $24.99. Signed copies from $145.
The Standard
Rugged. Refined.
Hand-Built to Outlast You.
14oz heavyweight loopback fleece, ringspun combed cotton, garment-dyed and enzyme-washed, sewn in the USA · lead crystal glassware, hand-etched · solid brass / ceramic-coated lighters with butane refill valve · long-filler premium cigars from a single licensed roller. This is the hand-tuned, upgraded version of the rugged category. Taran Tactical, not Glock; Filson Mackinaw, not Hanes; Tecovas, not off-the-rack. If it doesn't last, we don't ship it.
Browse
The Collections
Quoted T’s
Mindset apparel for founders, operators, and sales pros.
90 Proof Wisdom
Merch for the show. Real conversations, worn loud.
The Bourbon Room Hoodie
90 Proof Wisdom Capsule. Distilled in wisdom. Worn in discipline.
The Bar Cart
Rocks Glasses (Set of 2) · Ashtray · JGB Cigar Lighter. Preorder. Estimated ship date Q3 2026.
Founder Fallout
100 Must-Asks Before You Share The Equity. The partnership failures field manual.
Bourbon Room · Limited Release No. 001
Distilled in Wisdom.
Worn in Discipline.
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Bourbon Black
No. 001 Neat. Classic. Timeless. Straight Up. $85
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Barrel Charcoal
No. 002 Smoked Old Fashioned. Smoked. Layered. Deliberate. $85
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Aged Oak
No. 003 Manhattan. Earned. Patient. Built to age. $85
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Bourbon Cream
No. 004 Milk Punch. Soft finish. Sharp edge. $85
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Whiskey Wash
No. 005 Whiskey Sour. Worn in. Broken in. Yours. $85
Five colorways · Capsule No. 001 to 005 · Limited drop · No restocks
The Lineup
Bestsellers
Mindset Apparel
Quoted T’s
One operating system, one quote at a time. Built for founders, operators, and sales pros who do not need a pep talk. $50 each.
Field-Tested
Worn by Jeremy
Join the List
Be First on the Next Release
New apparel, Bourbon Room objects, and Quoted T releases go out to the list first. No spam, no sales gimmicks. When a piece is on the site, it ships.
Questions
JGB Collection questions
What is the JGB Collection?
The JGB Collection is Jeremy Barker's own merch line. Bourbon Room hoodies in five colorways, nineteen Quoted T mindset tees, Bourbon Room objects for the cigar lounge, and the Founder Fallout workbook. Every order checks out on shop.jeremybarker.com.
How much is a Bourbon Room hoodie?
Each Bourbon Room hoodie is $85 USD in sizes S through XXL. Five colorways are live: Bourbon Black, Bourbon Cream, Barrel Charcoal, Aged Oak, and Whiskey Wash. This is a preorder that ships within 2 to 3 weeks.
How much is a Quoted T?
Every Quoted T is $50 USD. There are nineteen designs in sizes XS through XXL. Quoted T's are in stock and ship from Ogden, Utah.
What are the Bourbon Room objects and when do they ship?
The Bourbon Room objects are the rocks glasses set of two at $95, the ashtray at $85, and the cigar lighter at $100. All three are Phase 2 preorders with an estimated ship window in Q3 2026.
Where do JGB Collection orders ship from?
Quoted T's and the Bourbon Room objects ship from Ogden, Utah. The hoodies are designed in Ogden, Utah and fulfilled in Las Vegas, Nevada, USA. Shipping is available inside the United States and Canada.
What is the return policy?
Free returns by mail within 30 days of delivery on unworn and unwashed items with the tags on. Size exchanges use the same free label. Questions go to hello@jeremybarker.com.
What sizes are available?
Hoodies run S through XXL. Quoted T's run XS through XXL. Both fits are unisex and true to size, and every product page carries its own size chart inline so you do not have to open a popup.
Can I get a signed copy of Founder Fallout?
Yes. The standard Founder Fallout workbook is $24.99 and the signed edition is $145. Both are on shop.jeremybarker.com.
Is any of this discounted?
No. Runs are small and they are not restocked, so there is no sale cycle to wait for. Price, stock, and shipping time are listed on every product page.
How do I hear about the next release first?
Join the drop list on this page. New apparel, Bourbon Room objects, and Quoted T releases go to the list before they go anywhere else.
Runs are small and they are not restocked. Price, stock, and shipping time are listed on every product page.