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90 Proof Wisdom
Went broke first.Then built an empire.
Jeremy Barker. Founder of Murphy Door (nearly $50M in annual revenue, 200,000+ installations). $60M/year combined portfolio across 12 companies. Utah Business CEO of the Year 2026.
The drops sell out in 48 hours. The list gets the link first.
Jeremy Barker by the Numbers
- Combined Annual Revenue Across The Portfolio
- $60M / YR
- Active Companies Under Operation
- 12
- Murphy Door Installations
- 200,000+
- Earned Press Reach, Q1 2026 (UVM)
- 486M+
- Social Media Views, Murphy Door + JGB
- 1B+
- Long-Form Podcast Episodes Released
- 37
Author of Founder Fallout. Host of 90 Proof Wisdom on YouTube @JeremyGBarker. Utah Business CEO of the Year 2026. Inc. 5000, six-time honoree. Bankrupt twice. Slept in a truck. Came back.
Recognized By
Recognized
Jeremy Barker is the Utah Business CEO of the Year 2026, an EY Entrepreneur of the Year Mountain West 2024 finalist, and a six-time Inc. 5000 honoree as founder and CEO of Murphy Door.
As Featured In Forbes Magazine
We build a SKU every six minutes. Everything is custom. We don’t warehouse what we make. We respond to who our customer is.
Murphy Door operates a fully vertically integrated American factory in Utah. HOMAG CNC, Venspray ONE finishing line, on-site staining and assembly. A new SKU every six minutes. Every door, every ladder, every finish is built to a real customer order. No overseas warehousing. No off-the-shelf inventory. Made in the USA, on demand.
Made in Ogden, UT · Lexington, KY · USA
Vertically Integrated
Custom-Built To Order
200,000+ Installations
The Operator
“The bankruptcy was the best thing that happened to me. It took everything off the table except the work.”
Bankrupt twice. Slept in his truck. Filed a patent. Built Murphy Door from there.
In 2012, Jeremy Barker had a patent, a prototype, and almost nothing else. He invented the Murphy Door, a hidden-door system that turns wasted wall space into functional, secure, beautiful storage, and scaled it from a garage idea into a category-defining manufacturer.
Today, Murphy Door approaches $50M in annual revenue and anchors a $60M/year combined portfolio across 12 active companies, with 200,000+ installations shipped, 486M+ earned press reach in Q1 2026 alone, and 1B+ social media views across the Murphy Door and JGB channels. EY Mountain West Entrepreneur of the Year 2024 finalist. Recognized by Fortune. Utah Business CEO of the Year 2026.
Twelve active companies. Manufacturing, SaaS, real estate, hospitality, logistics. Built from Ogden, UT and Lexington, KY.
Read the full story →
12
Companies
$60M
A Year
1
Operator
Manufacturing. Software. Real Estate. Health. Built in America. Made in Ogden, UT and Lexington, KY.
Jeremy Barker Portfolio Companies
- Murphy Door Inc.. Hidden bookcase door manufacturer. 200,000+ installations worldwide. Ogden, Utah. murphydoor.com
- Murphy Ladder. Compact, Type IAA-rated multi-position folding ladders, designed by firefighters. Rated 375 lbs, folds to 5.4 by 7.2 inches. murphyladder.com
- Purebrand. Live video shopping platform. Connects shoppers with real customers in real homes. purebrand.io
- ThriveAxis. Telehealth platform. GLP-1, TRT, and peptide therapy. NexResearch LLC DBA ThriveAxis. thriveaxis.org
- The Pinnacle at Flaming Gorge. Destination real estate on the Utah and Wyoming line. pinnacleflaminggorge.com
- Barker Capital Group. Investment arm of the Barker portfolio.
- BD Real Estate. Real estate holdings. Lexington, Kentucky.
- Barker Properties. Real estate operations. Lexington, Kentucky.
- BFP 21 Holdings. Holdings company.
- Envision Kentucky. Kentucky-based venture.
- 90 Proof Wisdom. Long-form interview podcast. 37 episodes. Host: Jeremy Barker. youtube.com/@JeremyGBarker
- JGB Collection. Apparel and merchandise. Quoted T-shirts, Bourbon Room Hoodie, Bar Cart drops. shop.jeremybarker.com
Total: 12 active companies. Combined annual revenue: $60M (Murphy Door anchors at nearly $50M). Operator: Jeremy G. Barker, Founder and CEO of Murphy Door Inc., Utah Business CEO of the Year 2026.
A Jeremy Barker portfolio company.
GLP-1, TRT & Peptide Therapy Online
A telehealth platform combining GLP-1, hormone therapy, peptide protocols, nutrition, and fitness into one personalized plan. Guided by real licensed providers. Powered by AI accountability.
Many platforms focus on one lane. We built all six to work together, because your body does not operate in silos.
GLP-1
TRT
BHRT
Peptides
Nutrition
Fitness
For operators who perform at full capacity. Or rebuild to.
Bourbon Room Hoodie · Capsule 001
Five colorways.
One run.
No restocks.
The 90 Proof Wisdom capsule. Five bourbon-aged colorways. Made in the USA. Sold once, never again.
-
Bourbon Black
Classic. Timeless. Straight Up. $85
-
Barrel Charcoal
Smoked. Layered. Deliberate. $85
-
Aged Oak
Earned. Patient. Built to age. $85
-
Bourbon Cream
Soft finish. Sharp edge. $85
-
Whiskey Wash
Worn in. Broken in. Yours. $85
- Premium Heavyweight FleeceBuilt for cold mornings and long sessions
- Embroidered, Never PrintedJGB shield, signature, capsule mark
- Structured FitCut for operators, not influencers
- Made in Ogden, UT + Lexington, KYUSA only. Single sourced.
- Numbered RunCapsule 001. When it sells, it is gone.
Capsule 001 · Five Colorways · $85 · Made in the USA · No restocks
Field-Tested
Worn by Jeremy
The Partnership Book
Founder
Fallout
100 Must-Asks Before You Share The Equity
A field manual on partnership failures. The 100 questions every founder must ask before sharing ownership. Written by an operator who learned the hard way.
A Preview From Inside the Book
- 01 Would I still partner with this person if the company failed tomorrow?
- 02 Are we splitting equity for the work already done, or for the work still coming?
- 03 If my partner quit in ninety days, how much of my company would they own?
- 04 When we disagree and cannot agree, who actually has the final call?
- 05 If one of us wants out, what is the exact price and process to make it happen?
- 06 When this partnership ends, what survives. The friendship or the company?
06 / Author's Reading Read Question 06 in Full
From the manuscript · Founder Fallout · Author's expanded reading
Every partnership has a quiet shelf life. The contract gets signed, the bank account gets opened, the first product ships, and somewhere in the middle of all that motion you stop noticing that the clock is already running. I have watched four partnerships end and only two of those endings were planned. The other two ambushed me, and both times I was the last person in the room to see them coming.
Here is what nobody tells you. The friendship and the company are not on the same timeline. The company can outlive the friendship by twenty years and still print money. The friendship can outlive the company by a lifetime and still feel like home on a Tuesday afternoon. The hard part is that you do not get to choose which one survives. The decisions you make in year two, when you are tired and underpaid and the partnership feels like a marriage that nobody officiated, those decisions pick the winner for you. Quietly. Permanently.
So I ask the question out loud, in the first ninety days, before the legal paper dries. When this thing ends, and it will end, what do I want to be able to call you. Partner who paid me out fair. Co-founder I still send a Christmas card to. Family. Stranger. Then I write the answer down and I let it shape every term sheet, every operating agreement, every buyout clause we negotiate from there. Because the version of the ending you refuse to imagine is the version that finds you.
Adapted from Founder Fallout. Read by the author for jeremybarker.com.
Plus 94 more inside the book.
Founder Fallout$24.99
On Salewas $29.99
On sale now at shop.jeremybarker.com and Amazon
On the Mic
Real conversations. No filler.
Jeremy hosts 90 Proof Wisdom and shows up wherever the conversation is honest. From Adam Carolla to Murphy Door’s own headquarters.
90 Proof Wisdom
He Made Millions in the MLB. Then Couldn't Throw a Baseball 60 Feet
With John Buck
The Adam Carolla Show
ICE and the Thought Police + Jeremy Barker on his Murphy Door Empire
Hosted by Adam Carolla & Dr. Drew
90 Proof Wisdom
From Viral Content to 8-Figure Business: Marketing That Actually Works
With Travis Chambers
The Overhaul Fire Podcast
Brotherhood, Business, and the Cost of Growth
Hosted by Preston Lyons
90 Proof Wisdom
How Post Malone's Dad Raised a Legend
With Rich Post
Driven to Lead
Be Authentic and Be Bold
Hosted by Driven to Lead
Host90 Proof Wisdom · Ep 1
How Murphy Door Became America's #1 Hidden Door Brand
With Curtis Leishman
MarketSurge
From Bankruptcy to $56M: How Jeremy Engineered Viral Growth
Hosted by Reed Hansen
Host90 Proof Wisdom · Ep 2
30 Years Fighting Fire: Life, Legacy & Trauma
With Rich King
The High Performance Herd
Custom Furniture Brands Fail When They Chase Retail Growth
Hosted by David Quick
Host90 Proof Wisdom · Ep 3
Bankrupt Twice, Millionaire 3 Times: How I Rebuilt Everything
Solo Episode
Subscribe on YouTube →
Available on Apple Podcasts · Spotify · YouTube
Already a listener? Get new episodes before they post.
Join the Drop List →Built from $0? Survived something most didn't? Pitch your story. Jeremy books founders, firefighters, athletes, and operators with real scars.
Pitch Your Story →As Featured In · Recognized By
Jeremy Barker has been featured in Fortune, Business Insider, Inc. 5000, HGTV, The Adam Carolla Show, Deseret News, Entrepreneur, and Utah Business.
EY Entrepreneur of the Year 2024 Finalist·Fortune 2025·Utah Business CEO of the Year 2026
Keynotes
Jeremy has said the uncomfortable thing
in front of rooms that needed to hear it.
Five tracks: bankruptcy recovery, portfolio operations, American manufacturing, partnership failures, personal resilience. Booking handled by Brandon Woods at bwoods@murphydoor.com. Fees on request.
Reserve a Date →First-Access List
The Drop List.
Quoted T’s. Bourbon Room Hoodie. Bar cart drops. The book. New 90 Proof Wisdom episodes the day they hit. Past drops sold out in under 48 hours. The list gets the link first.
Plus: download The First Five Questions. Five chapters from Founder Fallout. Free when you join.
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Contact
Tell Me What You Need.
Speaking, podcast pitches, press, or just to say hello. Route your message and we will reply within 48 hours. No bots. No assistants. Real humans.
01
Book Jeremy to Speak
Keynotes, workshops, founder roundtables. 5 tracks. From $35K.
Speaking page → 02Press & Podcast Pitches
Be a guest. Interview Jeremy. Coverage requests. Media kits.
bwoods@murphydoor.com → 03Everything Else
General questions, partnerships, fan mail. Goes straight to the desk.
hello@jeremybarker.com →Send a Message
Direct to the Desk.
If you want a faster route, drop the message below. We read every one. We answer the serious ones within two business days.
