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The 90 Proof Wisdom Bourbon Room Set by JGB. etched 90 PROOF WISDOM rocks glass with JGB shield, Glencairn whiskey tasting glass with 90 Proof W mark, matte-black JGB ceramic-coated butane lighter, matte-black 90 Proof Wisdom Podcast ashtray, and JGB-banded long-filler cigar staged on dark walnut against the 90 Proof Wisdom bar wall. American flag, firefighter turnout coat, etched WISDOM and SUCCESS & FAILURE bourbon-barrel signs, and the QUITTERS NEVER WIN, WINNERS NEVER QUIT manifesto plaque.

The Collection

Discipline. Faith.
Freedom. Legacy.

Crafted for the mindset. Designed for the grind.

Shop Apparel Shop Bourbon Room
Premium Weight
Soft Fleece Interior
Structured Fit
Designed With Intent
American Made Values

The Standard

Rugged. Refined.
Hand-Built to Outlast You.

14oz heavyweight loopback fleece, ringspun combed cotton, garment-dyed and enzyme-washed, sewn in the USA · lead crystal glassware, hand-etched · solid brass / ceramic-coated lighters with butane refill valve · long-filler premium cigars from a single licensed roller. This is the hand-tuned, upgraded version of the rugged category. Taran Tactical, not Glock; Filson Mackinaw, not Hanes; Tecovas, not off-the-rack. If it doesn't last, we don't ship it.

Live Drop · Bourbon Room Collection · Ends in 06D : 14H : 22M · 47 Units Left

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The Collections

Quoted T’s by Jeremy Barker. Confidence Is Earned, Not Inherited. Black short-sleeve unisex tee with gold and white print and JGB sleeve logo. Made in USA. From the Quoted T’s collection of 16 mindset tees at $50 each
16 SKUs · $50 each

Quoted T’s

Mindset apparel for founders, operators, and sales pros. Made in the USA.

 90 Proof Wisdom podcast studio merch. etched rocks glass, brass coaster, signed Jeremy Barker memorabilia from the Bourbon Room set90 Proof Wisdom seal
Podcast Line

90 Proof Wisdom

Merch for the show. Real conversations, worn loud.

 Bourbon Room Hoodie by JGB. 90 Proof Wisdom Capsule. Preorder $85 at shop.jeremybarker.com. Made in the USA.
Preorder · $85

The Bourbon Room Hoodie

90 Proof Wisdom Capsule. Distilled in wisdom. Worn in discipline.

 Bourbon Room Rocks Glasses Set of 2 by JGB Collection. Preorder. Currently sold out at shop.jeremybarker.com
Bourbon Room Drops · Sold Out

The Bar Cart

Rocks Glasses (Set of 2) · Ashtray · JGB Cigar Lighter. All preorder. Currently sold out.

 Founder Fallout book by Jeremy G. Barker. 100 Must-Asks Before You Share The Equity. On Sale
The Book

Founder Fallout

100 Must-Asks Before You Share The Equity. The partnership failures field manual.

$24.99 · On Sale (was $29.99)

Bourbon Room · Limited Release No. 001

Distilled in Wisdom.
Worn in Discipline.

Bourbon Room Hoodie by JGB. 90 Proof Wisdom Capsule. Premium weight, soft fleece interior, structured fit. Preorder $85 at shop.jeremybarker.com. Made in the USA.
Bourbon BlackNo. 001 · Neat$85 Barrel CharcoalNo. 002 · Smoked Old Fashioned$85 Aged OakNo. 003 · Manhattan$85 Bourbon CreamNo. 004 · Milk Punch$85 Whiskey WashNo. 005 · Whiskey Sour$85

6 colorways · Capsule No. 001 – 006 · Made in Ogden, UT and Lexington, KY · USA

The Lineup

Bestsellers

All apparel on shop.jeremybarker.com →

Mindset Apparel

Quoted T’s

Shop all 16 on shop.jeremybarker.com →

Sixteen quotes. One operating system. Built for founders, operators, and sales pros who don’t need a pep talk. $50 each. Made in the USA.

Field-Tested

Worn by Jeremy

The Archive

Past Drops

Jeremy Barker on the 90 Proof Wisdom podcast stage wearing the Founders Series capsule. stage-worn JGB drop, now sold out
Sold Out · New Collection Coming Soon

The Founders Series · Drop 001

Gone. Join the list for first access to the next one.

Jeremy Barker at the bourbon-room bar cart in the Comeback Capsule. stage-worn JGB drop, now sold out
Sold Out · New Collection Coming Soon

The Comeback Capsule · Drop 002

Gone. Join the list for first access to the next one.

We don't run sales. We don't discount. When a drop is gone, it's gone. Join the list for the next one.