I started 90 Proof Wisdom for people who carry the work, not the microphone: first responders, shop leads, small-business operators, and builders who want tools they can use by Friday. The premise is simple. Every episode names a real problem in plain language, gives a play you can run this week, and shows the math behind it so you don’t have to trust my personality. If I can’t explain the move in a couple of sentences and defend it with numbers, it doesn’t make the cut.
The audience shaped the format. I built my career between shifts and on small budgets. I assume you don’t have consultants lining your hallway. You probably have a crew depending on you and customers who are building their homes or jobs around your promises. That’s why episodes are tight. Most land under fifteen minutes. When I bring guests on, I run the conversation like an after-action review: what you expected, what happened, what changed, and what you’ll repeat. The goal isn’t a highlight reel. It’s a usable note you can take back to your team.
We cover topics that actually move a business: how to set a weekly scoreboard that ladders to a quarter, how to cut lead time without burning people out, how to buy equipment that removes a bottleneck instead of just looking impressive, how to structure a fit-check call that qualifies without turning you into a robot, and how to capture post-install feedback that engineering can act on. We also go into the harder human parts: how to handle the morning after a bad call, how to tell the truth when a shipment is late, and how to rebuild trust with actions instead of speeches.
Listeners tell me the most useful part is the “do this next” section at the end. That might be a one-page scoreboard template, three questions for your next stand-up, or a short script for a follow-up call that respects the buyer and your time. The tools are small on purpose. You can run them inside a normal week without asking for a miracle. And once you see one work, you stack the next one. That compounding is where momentum comes from.
People sometimes ask about the name. I wanted advice that’s strong enough to sting a little and simple enough to run sober. The point isn’t to impress you with theory. It’s to help you move something in your world in the next two weeks and measure whether it worked. If it did, keep it. If it didn’t, toss it and try the next episode. No hard feelings. The library is there when you need it.
If you’re reading this and you’ve been meaning to “get organized,” pick one episode and try one play. Put it on the calendar where you can’t ignore it. Report back to yourself like you would to a customer. That small promise kept is how you start feeling different about the job. It’s also how your team starts believing you when you say tomorrow will be better than today. That’s the quiet win I’m building the show to deliver.
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