Jeremy Barker
Inventor & Entrepreneur – Founder of Murphy Door and Purebrand
Jeremy Barker is a serial entrepreneur and inventor behind multiple ventures. He founded Murphy Door, a Utah-based manufacturer of hidden-door furniture that has grown into a multi-million-dollar category leader, and he created Murphy Ladder, a patented collapsible ladder designed for compact storage. Jeremy also launched Purebrand, a peer-powered advocacy platform that rewards users for sharing authentic feedback and connects brands with real customers. Through these ventures and a growing real-estate portfolio, Jeremy champions innovative design and customer-centric business models.
Murphy Door is where craftsmanship meets creativity. What started as a small idea in Jeremy Barker’s garage has grown into one of the most recognized custom door companies in the United States. Each Murphy Door is designed to make better use of space while adding something unexpected; a touch of mystery and a lot of character.
Jeremy built the first Murphy Door for his own home, combining his background in construction with his curiosity for design. When friends started asking for their own hidden doors, he realized he was onto something special. From there, Murphy Door became a full-scale manufacturing company, proudly building every piece in the U.S. with precision and care.
Today, Murphy Door creates everything from bookcase doors and mirror entries to gun-safe doors and fully customized cabinetry. Every door serves a purpose — not just to conceal a space, but to transform it. Whether it’s saving room in a small apartment or adding a statement piece to a dream home, Murphy Door brings functionality and imagination together in one seamless design.
Under Jeremy’s leadership, Murphy Door has grown into a nationally recognized brand featured in major publications and home-design networks. His focus on quality, innovation, and American-made manufacturing has set a new standard in functional furniture and hidden-door design.
At its core, Murphy Door represents Jeremy Barker’s vision for smarter living: products that surprise, delight, and improve the way people experience their homes.
Purebrand began with a problem Jeremy Barker noticed while running Murphy Door: traditional marketing was losing its impact. He saw firsthand that nothing converts better than a real conversation between customers. That insight sparked an idea: to build a platform where genuine, person-to-person feedback could drive trust and growth for brands.
Purebrand was created to bring authenticity back into the way people connect with companies. Instead of relying on ads or paid influencers, it gives real customers a place to share their honest experiences with others who are considering a purchase. It’s built on one simple idea; people trust people.
For customers, Purebrand makes it easy to earn rewards for doing something they already do naturally; talking about the products they love ,and even the ones they don’t. For brands, it’s a powerful way to gather meaningful feedback and turn satisfied customers into genuine advocates.
The 90 Proof Wisdom podcast is where Jeremy Barker shares real, unfiltered conversations about business, resilience, and the lessons learned along the way. It’s not theory; it’s the hard-earned truth that comes from building companies, taking risks, and getting back up when things don’t go as planned.
Each episode features Jeremy diving into the realities of entrepreneurship: from the mental battles to the breakthrough moments that make it all worth it. He talks with other founders, innovators, and thinkers who’ve turned setbacks into success stories, offering honest insights that listeners can actually use.
90 Proof Wisdom isn’t about perfection or polished success: it’s about being transparent, owning your story, and learning from every part of the process. Whether you’re an entrepreneur, creator, or just someone chasing growth, this show offers a refreshing blend of real talk, humor, and hard-earned wisdom; served straight, no chaser.
Guest Appearances on Leading Podcasts
1.UtahPreneur (Buzzsprout) – “Lost $20M, Slept in His Truck, Built a $50M Brand Anyway” – May 1 2025.
Summary: In this UtahPreneur episode, Jeremy Barker recounts losing $20 million before age 22, sleeping in his truck and working as a firefighter while building Murphy Door. He explains how the hidden-door company—now valued over $60 million—took off and shares lessons on resilience, balancing business and family, and why outbound sales drive the bulk of revenue.
Summary: On this episode of Startups With Stu, Jeremy Barker describes earning his first $20 million by age 21, going bankrupt twice and living in his car for a year before building the “Kleenex brand of hidden doors.” He explains how he created a new product category while working full‑time as a firefighter and why Murphy Door is projected to hit $109 million in revenue by 2027.
3. Business Elevated podcast – “Behind the Hidden Door” – Apr 11 2025 (Season 7, Episode 14).
Summary: Pete Codella of Utah’s Governor’s Office of Economic Opportunity speaks with Jeremy Barker about his entrepreneurial roots. Barker recounts early ventures (construction and shed‑building), explains how he invented Murphy Door’s patented hidden‑door hardware and discusses manufacturing in the U.S., expansion to multiple states and collaborations with Hollywood productions
4. Honest Ecommerce podcast – “Winning Customer Trust by Owning Early Ecomm Mistakes” (Episode 349) – Sep 29 2025.
Summary: This interview highlights how Jeremy Barker built Murphy Door from a scrappy idea into a multi‑million‑dollar DTC brand recognized on Fortune’s “Most Innovative Companies 2025” list. He discusses transforming bookcases into functional hidden doors, leveraging viral social media, owning mistakes to build customer trust and using patents and early Facebook ads to gain attention.
5. The Hollister Group article – “Jeremy Barker: Discovery of Your True Self” – Well‑Being Walks series.
Summary: This profile notes that Barker lived out of his car before transitioning from firefighter to entrepreneur, built Murphy Door into an industry leader recognized by the NAHB and was a finalist for the 2024 Ernst & Young Entrepreneur of the Year award. The article highlights his commitment to innovation and his 90 Proof Wisdom podcast.
6. Authority Magazine (Medium) – “Jeremy Barker of Murphy Door On 5 Tips for Accelerating Product Ideation & Innovation” – May 27 2025.
Summary: In this in‑depth interview, Barker describes growing Murphy Door into an industry leader (recognized as one of Fortune’s Most Innovative Companies 2025) and shares tips on product ideation, resilience and innovation. He recounts his journey from firefighter to 8‑figure entrepreneur and mentions his 90 Proof Wisdom podcast,
7. Entrepreneur magazine – “This Former Firefighter’s ‘Hidden’ Side Hustle Turned Full‑Time Business Helps Keep Homes Safe — and Saw ‘Explosive Growth’ to Over $27 Million Revenue” – May 30 2025 (Side Hustle Spotlight).
Summary: Entrepreneur’s Q&A explains how Barker founded Murphy Door in 2012 while still a firefighter, took the business online in 2013 and grew revenue from $30,000 to $5 million by 2016. The article notes that Murphy Door sells hidden home furnishings and surpassed $27 million in revenue while maintaining 70% year‑over‑year growth.